ROUNDS with The Golf Gift Card
A new way to attract corporate golfers to your club.
Rounds with The Golf Gift Card is a new way for golf clubs to attract corporate golfers who already have prepaid funds specifically allocated to golf. The Golf Gift Card is the UK’s leading golf brand on corporate reward and employee incentive platforms, where thousands of employees actively choose golf as their personal reward. Rounds extends this existing demand by allowing those golfers to redeem their balance directly against rounds of golf at participating UK clubs, creating a new sales channel built entirely on discretionary spend that has already been committed to the game.
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For golf clubs, the value lies in access to a highly motivated audience. These golfers have not been persuaded to try golf through discounting or promotions; they have proactively selected golf as their reward. Each Rounds Voucher represents confirmed, prepaid demand from players looking to book and play. This makes Rounds particularly effective for filling off-peak tee times, introducing new visitors to your course, and generating incremental revenue without undermining your published green fee structure.
The Rounds model has been designed to be commercially simple and operationally light-touch. Clubs do not accept variable gift cards. Instead, golfers exchange their Golf Gift Card balance for a fixed-value Rounds Voucher, available as a single or two-ball option. This ensures complete pricing clarity at the point of redemption and removes ambiguity for both staff and golfers. Clubs retain control over play restrictions, such as time-of-day or weekend availability, while benefiting from a consistent and predictable redemption process.
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From the golfer’s perspective, the journey is seamless. They receive The Golf Gift Card through their employer, convert it into a Rounds Voucher, select a participating club from the Rounds Network directory, and book directly with the club as they would as any other visitor. On arrival, they simply present their voucher. There is no requirement for clubs to change booking systems, integrate software, or manage campaigns.
Redemption and payment are equally straightforward. Club staff redeem vouchers via a secure online portal, and payment is made in full on the same day. There are no setup costs, no commissions, and no ongoing fees. Every round played represents guaranteed revenue, already funded, with no exposure to chargebacks or delayed settlement.
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To join the Rounds Network, clubs simply provide their agreed net or trade rate per round (and two-ball rate if applicable), confirm any playing restrictions, and opt in to the network ahead of launch. In return, clubs gain visibility across major UK corporate reward platforms and direct access to the corporate golf market connecting your club to a growing audience of golfers who are ready to play, ready to spend, and actively choosing golf.